Mainstream, Fall 2007: Helen DeWitt's  "Your Name Here," Wesley Yang on the Virginia Tech shootings, Caleb Crain's "Sweet Grafton," Mark Greif's "Only a Gore Can Save Us." The "hype cycle" as the emotional life of capitalism. Plus Nikil Saval on the office and Carla Blumenkranz on Gawker. 

Published December 2007.
236 pages.

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